Executive Summary
This proposal outlines a strategic partnership designed to elevate Eleonora Srugo's personal brand and digital presence, establishing her as a dominant force in the luxury real estate market independent of her brokerage affiliation.
You are at a critical inflection point in your career.
With your Netflix exposure on "Selling the City," your impressive track record as the #1 Large Team in NYC by GCI, and your $75M record-breaking transaction, now is the time to capitalize on this momentum and build a digital presence that you own and control.
The plan leverages a phased approach using our proven GPS Framework (Goal, Priorities, Strategies), starting with foundational systems and digital marketing setup in Months 1-2, followed by consistent execution and campaign optimization in Month 3 and beyond.
Your Issues & Concerns
Based on our conversation, here are the primary challenges and concerns we've identified:
| Issue | Impact | Solution |
|---|---|---|
| No Dedicated Google Business Profile | Your GBP don't appear in local searches for "luxury real estate agent NYC", though your Douglas Elliman webpage is in the 1st page search result. | Create and optimize your own GBP separate from Douglas Elliman |
| Digital Footprint Tied to Brokerage | If you ever leave Elliman, you lose all your online presence and reviews | Build independent digital assets you own and control |
| Website Not Owned | Current website is not yours independently. | Develop a new custom website that is separate from Douglas Elliman |
| Overwhelmed with DM Follow-ups | Missing opportunities from speaking engagements when 100+ people reach out | Implement automated chatbot with lead filter system |
| No Review Strategy | Missing out on social proof and local SEO benefits | Implement Google Review campaign to build credibility |
GPS Framework
◎ GOAL
Scale Eleonora Srugo's personal brand into a market-leading, independent digital presence that generates consistent leads, builds authority, and creates multiple revenue streams - all owned and controlled by you.
⚡ PRIORITIES
Foundation
Website, GBP, landing pages, email systems
Build digital assets you own
Visibility
SEO/AEO/GEO, social media presence, blog content
Dominate search and social
Conversion
Lead capture, automated follow-up, CRM systems
Turn traffic into leads
Authority
Content creation, reviews, thought leadership
Position as the expert
📊 LEVERAGE
| Leverage Point | Description |
|---|---|
| Xane Andrino (Digital Marketing Specialist) | Strategic partner leading all digital marketing efforts |
| Xane's Dedicated Assistant | Handles micro-tasks for fast turnaround and execution |
| Automation Systems | Chatbots, email sequences, automations and CRM workflows |
| Content Calendar | Systematic approach to consistent content creation |
| Analytics & Reporting | Data-driven decisions with weekly productivity reports |
How I Can Help
As your Digital Marketing Specialist, I bring multi-skilled expertise across strategy, execution, and optimization. I'm committed to delivering results with unwavering integrity and quality in every project. I don't just advise—I build, implement, and optimize your entire digital ecosystem with precision and accountability.
What Sets Me Apart
- Proven Results: I took East Coast Capital from page 12 to page #1 on Google
- Real Estate Expertise: Extensive experience working with real estate professionals in New York
- Top Rated Plus: 100% Job Success on Upwork
- Comprehensive Approach: I handle everything from strategy to execution under one roof
- Dedicated Support: 5-10 hours of guaranteed work per day with weekly productivity reports
Digital Marketing Strategy
Our strategy will focus on building a strong foundation and then expanding your reach and influence across multiple channels.
Website Development & Hosting
Custom design, mobile responsive, SEO optimized, lead capture forms
Landing Page Creation
High-converting pages for speaking engagements and lead generation
Google Business Profile Optimization
Create and optimize your own GBP for local search dominance
Google Review Campaign
Systematic approach to building social proof and credibility
Blog & Content Strategy
Thought leadership content that positions you as the expert
Email Marketing Campaign
Nurture sequences and newsletters to engage your audience
Social Media Management
Strategic content creation for Instagram and LinkedIn
SEO/AEO/GEO Strategy
Search engine, answer engine, and generative engine optimization
Lead Management & Monetization
CRM integration and automated follow-up systems
Phased Timeline
Month 1-2: Setup Phase
Foundation building, system setup
Month 3+: Execution Phase
High-frequency execution, optimization
Investment
Long-Term Partnership
$500 (setup) + $1,200 (2-week advance) = $1,700 (+$500 optional hosting)
Hosting Package: $500/year includes free website maintenance and 1 free domain name as long as hosting is active with me.
What's Included:
Next Steps
If you agree to this proposal, here's what happens next:
Sign Partnership Agreement
I'll send documents outlining our terms
Pay Setup Fee ($500)
This covers initial discovery and account setup
Receive Your Blueprint
Detailed project plan tailored to your specific needs
Review & Approve
We revise as needed until you're satisfied
Pay 2-Week Advance ($1,200)
This secures your spot and begins the work
Implementation Begins
5-10 hours of guaranteed work per day
Weekly Reports
Full transparency on progress and results
Upwork Contract Starts
The $600/week will be paid there moving forward
About Me
I'm Xane, a Full-Stack Digital Marketing Specialist with over 10 years of hands-on experience in web hosting, website administration, SEO, and conversion-focused digital marketing.
What sets me apart is my ability to build complete, end-to-end marketing systems—not just campaigns—that consistently turn visibility into qualified leads. I don't work in silos. Every strategy I create is designed to connect seamlessly: website, SEO, Google Business Profile, content, email, automation, and CRM.
I'm both strategic and execution-focused—meaning I don't just recommend what to do, I build it, implement it, optimize it, and make sure it performs.
Portfolio & Social Proof
What Clients Say
"Hiring Xane as our Director of Back Office was one of the best decisions I've made for my real estate business. She rebuilt our CRM, processes, automations, and digital infrastructure from the ground up. She trains our agents, leads marketing, creates SOPs, builds lead gen systems — and treats the business like her own. Because of her, we're more efficient, organized, and profitable. She is the backbone of our operations."
— Real Estate Team Leader via Upwork
"Xane is exceptional. We brought her in on a contract to bring order to a very complex operation, and she delivered far beyond expectations. She streamlined our systems, rebuilt our backend processes, organized workflows, and aligned everything so it finally works seamlessly."
— Full-Stack Digital Marketing Client
"Xane is the real deal. We brought her in on a project basis to fix the chaos in our real estate operation, align our agents, clean up our backend, streamline our processes. She doesn't just plan, she implements and follows through with precision."
— Systems Development Client
"Roxane is the person to go to if you want an excellent professional to manage your social media. For sure I will work with her in the future."
— SEO & Social Media Client
"Xane completed the work efficiently and successfully. She provided many different sales scripts content for all our niches. Great work with attention to detail."
— Content Writing Client
🎓Founder of a Learning Community
Beyond client work, I run a freelance learning community for aspiring digital professionals. Every day after my regular work, I spend time teaching online—for free—helping young people build careers in graphic design, content creation, social media management, virtual assistance, web development, and digital marketing.
"There is a quiet, deep joy in seeing that spark. The moment they realize, 'I can do this. I can build my own path.' Being part of that moment is a gift I never take for granted. This isn't just teaching or giving back. It's helping shape futures, one step at a time."Read the full story on LinkedIn
Ready to Get Started?
This is more than a plan - it's a partnership. By committing to these priorities and strategies, we can transform your digital presence into a growth-focused, efficient, and market-dominant brand built for long-term success.
Months 1-2: Strong foundation with all systems properly built
Month 3+: Consistent, high-frequency execution that drives results
I look forward to partnering with you.
Xane Andrino
Digital Marketing Specialist · Andrino Digital